Privacy Policy & Data Governance

This digital platform and its associated services are operated by:

We collect information strictly necessary to provide customized B2B exhibition booth fabrication, corporate event production, and related technical consulting:

• Stand Brief Builder Data: When you use our interactive Brief Builder, we process company names, representative names, corporate email addresses, phone numbers, target exhibitions (e.g. DWTC, DEC, ADNEC), booth dimensions, technical AV requirements, and any design files or branding assets you upload.
• Contact & Consultation Inquiries: Contact form submissions collect your name, corporate email, phone, and specific message or inquiry details.
• Executive Briefing & Newsletter: If you voluntarily subscribe to our industry journal, we collect and store your corporate email address.
• Technical Server Logs: Standard web server connection records (IP address, browser user-agent, timestamp, request URL) processed temporarily for site security, DDOS prevention, and network integrity.

Your data is processed exclusively for commercial and operational purposes:

• Essential Technical Cookies: Strictly necessary, temporary first-party session cookies are used exclusively when authorized users authenticate into secure areas of the platform. These cookies maintain operational security, prevent unauthorized session tampering, and expire automatically. Under applicable data privacy laws, strictly necessary technical cookies do not require prior consent.
• Web Analytics (Google Analytics 4): We use Google Analytics 4 to evaluate aggregated, pseudonymous visitor traffic, popular journal topics, and site performance. This data helps us optimize user experience and platform responsiveness. No confidential corporate briefs, designs, or personally identifiable form entries are ever transmitted to advertising networks.
• Client-Side Functional Storage: The platform utilizes standard browser-level session and local storage solely for user interface convenience (such as temporary autosaving while compiling an exhibition stand brief and maintaining session view consistency). This functional data remains strictly on your local device and is never transmitted to third-party ad networks or used for profiling.
• Google Preferred Sources: An optional reader feature enabling users to follow Impact Makers Events in Google Search and AI Overviews. Interactions are handled directly by Google under their respective service policies.

Under UAE Federal Decree-Law No. 45/2021 on Personal Data Protection (PDPL) and where applicable, Regulation (EU) 2016/679 (GDPR), we process information under the following legal bases:

• Performance of a Contract: Processing necessary to prepare technical quotations, draft design agreements, or execute exhibition stand fabrication contracts.
• Legitimate Interests: Conducting legitimate B2B commercial operations, preventing fraud, and securing network infrastructure.
• Explicit Consent: Provided when you voluntarily opt into email newsletters or submit confidential corporate project briefs.
• Legal Obligation: Complying with UAE commercial licensing, financial accounting, and safety permit requirements.

As an ISO 9001, 14001, and 45001 certified organization, data governance and client confidentiality are ingrained in our operational workflow:

• All web communications and file transfers are encrypted in transit via Transport Layer Security (TLS/HTTPS).
• Database records and sensitive uploaded assets are guarded by strict role-based access control and salted cryptographic hashing.
• Briefs and customer inquiries are retained for the duration of the commercial relationship or as mandated by statutory accounting and commercial dispute limitation periods (typically 5–7 years in the UAE), after which data is securely purged or anonymized.

We never sell, lease, or monetize your personal or commercial data. Information is only disclosed to third parties under the following strict conditions:

• Venue Authorities & Engineering Regulators: Submitting exhibitor names and stand architectural calculations to venues (e.g. DWTC, DEC, ADNEC, ExCeL London, Fira Barcelona) to obtain necessary build permits and structural approvals.
• Trusted Infrastructure Partners: Cloud hosting, encrypted database providers, and SMTP email infrastructure operating under strict confidentiality and data processing agreements.
• Legal Mandate: When required by binding legal process or competent regulatory authorities under UAE law.

Depending on your jurisdiction, you possess specific statutory rights regarding your personal data:

To exercise any of your statutory rights, submit an inquiry regarding our data handling procedures, or request data erasure, please contact our compliance desk: